New York Bank purchased 180 commercial tablets to improve advertising display and customer interaction

As the wave of digitalization sweeps the world, financial institutions are seeking intelligent solutions to optimize customer experience and enhance brand influence. In August 2020, a well-known bank in New York purchased 180 commercial tablets for advertising display and customer interaction, successfully creating an efficient and intelligent customer service system. This case not only demonstrates the widespread application of commercial tablets in the banking industry, but also provides valuable reference for other financial institutions.

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Why do banks choose Android commercial tablets?

As a bank with a long history, the bank has always been committed to providing customers with convenient and efficient services while ensuring financial security. In the face of growing customer demand, they hope to be able to:

✅ Improve customer self-service capabilities - allow customers to query information and handle business independently through tablets, reducing waiting time in queues.
✅ Optimize business promotion - dynamically display the latest financial products, promotions, etc. through high-definition touch screens.
✅ Enhance interactive experience - allow customers to learn about financial knowledge, simulate investment plans, etc. through tablets while waiting, and improve user stickiness.

After multiple inspections, the bank finally selected 180 Android commercial tablets and deployed them in multiple areas of the lobby to help upgrade its business.

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Customization requirements: from standard equipment to brand-specific tablets

In the initial communication, the bank clearly put forward a series of customization requirements to ensure that the equipment can fully meet its brand image and business needs:

1. Brand LOGO customization

• The appearance of the equipment must have the bank's exclusive LOGO to maintain brand unity.
• The startup interface, screen saver and operation interface also need to be customized with the bank's brand elements.

2. Security and data protection

• The device must have advanced encryption functions to protect user data.
• The device only allows access to the bank's official applications, and the installation of third-party software is prohibited.

3. Interactive application support

• Pre-install the bank's self-developed APP to facilitate customers to conduct business inquiries and product understanding.
• Support remote updates and maintenance to push the latest financial information in a timely manner.

4. Hardware stability and battery life requirements

• The device needs to run for a long time to ensure stability without freezing or freezing.
• The battery life supports at least 8 hours of continuous work to meet the bank's business hours.

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Equipment application scenarios and actual effects

After customized production and rigorous testing, this batch of commercial tablets was officially put into use in August 2020, and is mainly used in the following scenarios:

1. Lobby information display screen

Each important area of ​​the bank lobby is equipped with an Android tablet to display bank products, exchange rates, the latest discount information, etc. Compared with traditional paper leaflets, digital information display is not only more intuitive, but also can be updated at any time according to needs, avoiding the waste of traditional materials.

2. Self-service business handling guidance

Customers can use the tablet to self-check account balances, deposit interest rates, wealth management products and other information, reducing dependence on manual counters. At the same time, the tablet provides clear business handling guidance to help users quickly complete processes such as account opening and loan application.

3. Intelligent customer feedback system

Each tablet is equipped with a customer satisfaction survey system. After completing the business, customers can click on the screen to rate the service. The bank can collect user feedback in real time to optimize service quality.

4. Remote customer service and video consultation

Some high-end customers need more professional financial consulting services, and traditional tellers may not be able to meet complex needs. Therefore, the bank has deployed remote video customer service functions on some tablets, allowing customers to make video calls with bank financial advisors directly through the device, greatly improving customer satisfaction.

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Implementation effect and customer feedback

After several months of operation, the bank evaluated the use effect of this batch of Android commercial tablets, and the results showed:

✅ Reduced customer waiting time - self-service inquiry and business guidance effectively diverted the pressure of manual windows, making customers more efficient in handling business.

✅ Improved customer satisfaction - optimization of intelligent interaction, remote customer service, and feedback systems have significantly improved customers' evaluation of the bank's service quality.

✅ Brand image upgrade - modern digital equipment has enhanced the bank's sense of technology, making it more competitive in the industry.

✅ Reduced operating costs - reduced the use of paper promotional materials, reduced the repetitive work of tellers, and improved overall operating efficiency.

   

Summary: How can digital devices help the development of the banking industry?

The case of the Bank of New York purchasing 180 Android commercial tablets fully demonstrates the huge potential of digital devices in the banking industry. For other financial institutions, this case provides the following inspirations:

1. Smart devices can optimize customer experience and improve service efficiency.
2. The combination of customized hardware and software can better meet the specific needs of the industry.
3. Digital transformation is not only a technological upgrade, but also an improvement in brand image.
4. Through remote services and intelligent interactions, banks can effectively reduce costs and improve operational efficiency.

In the future, with the development of technologies such as 5G, artificial intelligence, and the Internet of Things, the digital transformation of banks will be more in-depth, and devices such as smart commercial tablets will continue to play a more important role, helping financial services to be more intelligent and humane.