New trend of smart home: US dealers purchase 500 smart home control tablets, and the market response is enthusiastic

July 2024, a bold attempt by US dealers

In July 2024, a well-known smart home device dealer in the United States made an important decision: to purchase 500 smart home control tablets at one time and put them into their sales network. For this dealer, this is not just an ordinary order, but an investment in the future market.

1. Can they sell these 500 devices smoothly?
   
2. Do consumers really need smart home control tablets?
   
3. Will this product be just a short-lived trend rather than a rigid demand?

At that time, there were some concerns within the team about this purchase. However, in just three months, these 500 devices were not only sold out, but even triggered a larger market demand. This success story has strengthened the dealer's confidence in the smart home industry and allowed their customers to enjoy an unprecedented convenient experience.

So, what is the story behind this?

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Consumers' misunderstanding of "smart home control tablets"

At first, many consumers thought: "Smart homes already have mobile app control, why do we need to buy an extra control tablet?"

However, after trying it out at the smart home experience center, they truly understood the value of smart home control tablets:

✅ Home hub control - no need to take out the phone to unlock the APP every time, fix it on the wall or desktop, and control all the devices in the house with one click.

✅ Multi-person sharing - family members can operate directly without each person downloading different APPs, suitable for the elderly, children and users who are not used to using smartphones.

✅ Instant control & voice assistant support - equipped with Google Assistant, Alexa, Siri, voice operation at any time, convenient and fast.

✅ Remote management - even if you are not at home, you can view the home camera, adjust the air conditioning temperature, open the smart door lock, etc., providing higher security and convenience.

Many consumers realized its real advantages after experiencing the smart home control tablet, which also made this product an indispensable part of their home.

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Why are these products so popular? Dealers share their successful experiences

1. High market demand, in line with the development trend of smart home

In recent years, the smart home market has continued to grow, and consumers' demand for smart life has increased.

According to Statista data, by 2025, the global smart home market is expected to reach US$182 billion, with the North American market accounting for the largest share.

The launch of this smart home control tablet just meets consumers' needs for centralization, intelligence, and convenience, so it has received a lot of attention as soon as it was launched.

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2. Precision marketing strategy to increase product exposure

✅ Social media promotion - advertising through platforms such as Facebook, Instagram, and TikTok to attract technology enthusiasts and smart home users.

✅ KOL cooperation - cooperate with Internet celebrities and technology evaluation bloggers in the field of smart home to conduct product evaluations and improve consumer trust.

✅ Offline retail + e-commerce sales combination - sell on e-commerce platforms such as Amazon, Best Buy, Walmart, etc., and provide product experience in offline smart home showrooms to increase user purchase conversion rate.

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3. Flexible sales model to meet different customer needs

B2B wholesale supply - provide bulk purchasing solutions for smart home installation companies, real estate developers, hotels, and apartments.

B2C retail sales - provide personalized packages (such as "smart home starter kit") for ordinary consumers to attract more home users.

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Solution: Precision marketing to boost sales

This dealer knows that it is not enough to rely solely on the advantages of a new product to make consumers accept it. They adopted a series of precision marketing strategies, which eventually led to the hot sales of 500 devices.

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1. Offline experience + online promotion to enhance user awareness

They set up smart home experience stations in many smart home showrooms, home appliance retail stores and high-end residential areas across the United States, allowing consumers to personally experience the convenience of this device. At the same time, they also placed advertisements on social media to accurately reach the target audience.

a.TikTok & YouTube short video marketing - showing how different families use smart home control tablets and get a lot of forwarding.

b.Instagram & Facebook advertising - post high-quality pictures that combine home aesthetics + smart life to attract young consumer groups.

c.SEO ​​optimization - placing keyword ads such as "best smart home control center" and "how to better manage smart home appliances" on Google to make it easier for consumers interested in smart homes to find this product.

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2. Accurately target customers and increase purchase conversion rate

They not only promote their products to technology enthusiasts, but also find several key target markets:

New home buyers & high-end apartment owners - they want to create a smarter and more convenient living environment and are willing to invest in smart home devices.

Middle-aged and elderly people & family users - For users who are not used to using mobile phones to control smart homes, tablets provide a more intuitive and simple operation method.

Real estate developers & hotels - purchase multiple devices at one time to provide intelligent upgrade solutions for new homes, smart apartments and high-end hotels.

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3. Bundled sales strategy to increase sales

In order to make more people willing to try, they launched smart home package bundle sales, such as:

Smart home starter kit (control panel + smart light bulb + smart socket)

Whole house smart upgrade package (control panel + smart door lock + security camera + thermostat)

This method not only reduces the user's trial cost, but also allows them to further purchase other products after experiencing the complete smart home system.

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Result: Hot-selling product, market demand continues to rise

After three months of promotion, all 500 smart home control tablets were sold out, and:

More than 70% of the users expressed their willingness to recommend it to friends or family after using it.

More than 30% of users purchased more smart home devices after their initial purchase.

The success of this product has led the dealer to purchase more inventory and establish long-term partnerships with real estate developers and hotel management companies.

This successful sales case is not just an ordinary marketing promotion, it proves that smart home control tablets are gradually becoming a rigid demand for modern families, rather than an optional "add-on".

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Future Outlook: Market Potential of Smart Home Control Tablets

Smart homes are entering the era of "whole-house intelligence". A single smart device can no longer meet the needs of users, and a central device that can centrally control all smart devices is the future trend.

In the future, the development trend of smart home control tablets may include:

✅ Stronger AI learning ability-automatically optimize smart home scenes according to user usage habits.

✅ Wider ecological compatibility-support more brands, devices and protocols to create a truly interconnected experience.

✅ More personalized interaction-combined with AR/VR technology, make home control more intuitive and immersive.

The success story of this American dealer sends a clear signal to the entire industry: smart home control tablets will become an important core device in the future smart home market. As more and more consumers accept this concept, the smart home market will usher in a new growth point.

What do you think?

What do you think about the future of smart home control tablets? Do you also want to make your home smarter? Welcome to share your ideas in the comment area! ?