In March 2021, the office in Futian City purchased 100 Restaurant Ordering Tablets for service consultation

Driven by the wave of digitalization, more and more public service agencies and commercial places are looking for efficient and convenient solutions to optimize user experience. In March 2021, the Futian Office purchased 100 restaurant ordering tablets from our company, which not only improved the efficiency of ordering, but also expanded the service consultation function, bringing a new experience to the catering industry and citizen services.

So, how did this batch of smart tablets help the Futian Office and the restaurants it covers improve operational efficiency? Today, let's analyze this case in depth to see how it improves the restaurant ordering process and helps the intelligent transformation of service consultation.

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1. Background: Why did Futian Office choose smart ordering tablets?

Futian District is an important commercial and service center in Shenzhen, with many catering places and public service institutions. Faced with the growing demand for dining and citizen services, the traditional ordering and consultation model has gradually exposed some problems:

(1) Manual ordering is inefficient, customers need to queue up during peak hours, and the experience is poor;

(2) Manual service consultation is stressful, and staff need to answer the same questions repeatedly, affecting efficiency;

(3) Paper menus are expensive and inconvenient to update, and new dishes need to be reprinted when they are launched;

(4) Due to the impact of the epidemic, the demand for contactless services has increased, and the traditional ordering method has the risk of cross-infection;

Young consumers are accustomed to mobile and intelligent services and hope to have a more convenient experience.

Against this background, Futian Office decided to adopt smart ordering tablets to improve the quality of catering services through technological means, while enabling public service consultation and realizing digital upgrades.

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2. How do 100 smart ordering tablets optimize restaurant experience?

(1) Contactless ordering improves dining efficiency

In the past, customers had to flip through paper menus, call waiters, and wait to order after entering a restaurant. The whole process was time-consuming and laborious. Now, each table is equipped with a smart ordering tablet. Customers can browse the menu, select dishes, and confirm orders independently, reducing contact with waiters and improving dining efficiency.

Usage:

✅ After entering the restaurant, customers can choose their own dishes through the tablet;

✅ The menu interface is clear and supports pictures + text descriptions, making it easier for customers to make decisions;

✅ After selecting the dishes, place an order directly through the tablet, and the order is automatically transmitted to the kitchen;

✅ Reduce the waiter ordering process, reduce communication errors, and improve overall ordering efficiency.

Benefits:

✅ Reduce customer waiting time during peak hours and increase table turnover rate;

✅ Order information goes directly to the kitchen to avoid manual ordering errors;

✅ Electronic menus can be updated at any time, making new product promotion more convenient.

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(2) Electronic payment and membership system to create a smart restaurant

The smart ordering tablet not only supports the ordering function, but also supports online payment and membership system, which greatly improves the customer experience.

Payment method:

✅ Supports multiple payment methods such as Alipay, WeChat, and bank cards;

✅ Customizable NFC, user payment is more portable;

✅ The checkout process is more convenient, no need to wait for change, and improve payment efficiency.

Membership management:

✅ Bind the customer's mobile phone number to automatically record consumption history;

✅ Provide personalized recommendations to increase repurchase rate;

✅ Membership points system to enhance customer stickiness.

For merchants, the smart ordering tablet is not only a tool, but also a digital marketing platform. By collecting customer data, consumption preferences can be accurately analyzed and restaurant operation strategies can be optimized.

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3. Solution: Introduction of smart ordering tablets

After fully investigating the market demand, the Futian office decided to purchase 100 ordering tablets designed specifically for restaurants. These devices are equipped with advanced ordering software and integrate multiple functions to improve the restaurant's operational efficiency and customer experience.

1. Intuitive smart menu

The ordering tablet is equipped with a high-definition touch screen, and customers can browse the menu directly on the screen, with high-definition pictures and clear information about the dishes. Each dish is accompanied by a detailed description, including ingredients, flavors, recommended combinations, etc., so customers can choose the right dishes without relying on waiters.

2. Convenient self-service ordering

Customers can complete operations such as selecting dishes, adding accompaniments, and placing orders by simply touching the screen on the ordering tablet. The whole process is smooth and efficient, without waiting for the waiter to record, reducing the time cost of manual interaction.

3. Real-time order tracking

After ordering, the order information will be synchronized to the kitchen in real time, and the chef can start preparing the meal immediately. At the same time, customers can check the order status on the ordering tablet, such as "making" and "coming soon", thereby reducing anxiety.

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4. Multiple payment methods

The ordering tablet supports multiple payment methods such as WeChat Pay, Alipay, and bank cards. Customers can complete the payment directly after confirming the order without waiting for the waiter to check out, which greatly improves the payment efficiency.

5. Personalized recommendation

The system has an intelligent recommendation function, which can recommend relevant dishes based on the customer's ordering habits. For example, if a customer often orders a certain main dish, the system will automatically recommend suitable side dishes or drinks to enhance the dining experience, and also help the restaurant increase the average customer spending.

6. Multi-language support, more humane service

Considering that Shenzhen is an international metropolis, restaurants in Futian District are often visited by foreign customers. The ordering tablet is specially equipped with a multi-language mode (such as Chinese, English, Japanese, Korean, etc.) to ensure that all customers can use it easily and improve the restaurant's reception capacity and service level.

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4. Implementation effect: win-win for restaurants and customers

(1) Improve ordering efficiency

During peak hours, traditional restaurants often have a low ordering efficiency because waiters are overwhelmed. After the introduction of ordering tablets, customers can order by themselves, which greatly shortens the waiting time and improves the overall operating efficiency. Many restaurants reported that the introduction of ordering tablets has increased the turnover rate by 20%-30%.

(2) Reduce labor costs

The popularity of ordering tablets reduces the dependence on a large number of front desk waiters. Restaurants can reduce labor costs and allow existing service staff to focus more on providing high-quality dining services rather than busying themselves with ordering records or checkout.

(3) Significantly improved order accuracy

In the past, manual ordering was prone to typos and verbal errors, resulting in the wrong dishes being served. The intelligent ordering system can automatically record customer choices, reduce human errors, improve order accuracy, and reduce unnecessary disputes and waste.

(4) More accurate promotion and marketing

The ordering system can record customers' ordering preferences and provide data support for restaurants. Restaurants can use this data to develop personalized marketing strategies, such as pushing exclusive discounts to old customers, recommending new products, etc., to increase return rates.

(5) Improve consumer satisfaction

From the customer's perspective, the ordering tablet not only improves convenience, but also provides a smoother dining experience. Especially during the epidemic, the contactless ordering mode can better ensure safety and enhance consumers' trust. Many customers said that using the ordering tablet made the entire dining process smoother and more comfortable.

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5.The future trend of smart catering

The Futian Office purchased 100 ordering tablets and applied them to restaurants in the area. This is not only a successful exploration of the digital catering model, but also an important step in the construction of smart cities. This move not only improves the operating efficiency of the restaurant, but also allows customers to enjoy a more convenient and intelligent service experience.

In the future, with the further development of technologies such as AI and the Internet of Things, the smart catering system will be more perfect, such as combining face recognition, voice ordering, AR food display and other functions to further optimize the dining experience. It can be foreseen that smart ordering is not only the current trend, but also the inevitable direction of the development of the catering industry in the future.

For catering companies, embracing digital transformation has become an irreversible trend. For government departments, promoting the popularization of intelligent equipment can not only improve the business environment in the area, but also provide citizens with a more modern lifestyle.

The purchase case of the ordering tablet by the Futian Office provides worthy experience for the digital upgrade of the catering industry, and also demonstrates the government's forward-looking layout in the construction of smart cities. I believe that in the near future, smart ordering will become the standard of the catering industry, bringing more surprises and convenience to people's dining experience.

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6. Conclusion: Technology makes service better

The 100 smart ordering tablets purchased by the Futian Office are not only an upgrade for the catering industry, but also a model for the digitalization of public services. It not only improves the efficiency of ordering, but also expands the public consultation function, allowing citizens to enjoy more convenient smart services.

In the future, with the development of smart devices and AI technology, the application scenarios of such tablets will be further expanded, helping more industries to improve service quality and truly realize "technology empowerment, smart life"!

What do you think of the application of smart ordering tablets? Welcome to share your thoughts in the comment area!